impact.com pursued a brand refresh to remain competitive. After outsourcing to an agency yielded unsatisfactory results, I took charge. I tackled brand messaging, marketing collateral, digital assets, packaging, guidelines, and internal communication, and devised a launch plan to see the project through to completion.

Collaborated closely with leadership to actualize their vision, leading to a successful brand refresh. The initiative was well-received both internally and externally, marking a significant achievement for the organization.